Viral on social media

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[vc_row][vc_column][woodmart_title tag=”h1″ woodmart_css_id=”5dc5b38b8107e” title=” 7 Ways To Increase Your Chances Of Going Viral On Social Media ” woodmart_empty_space=”” title_width=”100″][vc_column_text text_larger=”no”]The rapid rise of social media platforms over the past few years has resulted in significant changes in the way business houses communicate with the audience. Apart from business houses, politicians, celebrities, artists, etc. Individuals use platforms like Facebook, Twitter, Instagram for sharing new ideas, endorsing products, etc. Social media is the best way of promotion because it is one way to communicate ideas directly to a broader audience. Moreover, the different applications facilitate increasing the list of followers by going viral, which is the holy grail of different brands. Going viral on social media is one of the best ways to assure the brand presence and attract a large chunk of people immediately, not just in Canada but worldwide.[/vc_column_text][woodmart_title align=”left” tag=”h2″ woodmart_css_id=”5dc5b4215567d” title=”What does going viral mean? ” woodmart_empty_space=”” title_width=”100″][vc_column_text text_larger=”no”]According to Urban Dictionary, when an image, video, or link goes viral on social media, it spreads rapidly across the population by being frequently shared by several individuals. According to some video data analysts, a video/image goes viral when it gets 100,000 views. It is so because 53% of YouTube videos have fewer than 500 views, with fewer than 1% of the videos having greater than 1 million views. Whereas, others argue that there is no role of views or shares. The only important, according to them, is the rate at which the content is consumed. For example, if the content gets 40,000 hits in 4 hours, but the number gradually reduces, it could be counted as viral. Though the threshold is relative, the value of viral content is worthless.[/vc_column_text][woodmart_title align=”left” tag=”h2″ woodmart_css_id=”5dc5b45e35bb5″ title=”How can content go viral?” woodmart_empty_space=”” title_width=”100″][vc_column_text text_larger=”no”]The advantages of getting content viral on social media are numerous. It is the reason some of the brands/individuals became successful overnight. Here we list seven ways for you to help you achieve similar success rate.[/vc_column_text][woodmart_title align=”left” woodmart_css_id=”5dc5c3991754e” title=”1. Investment in Content quality / Investment in Advertising” woodmart_empty_space=”” title_width=”100″][vc_column_text text_larger=”no”]One mistake often repeated by brands is focusing on advertisements rather than high-quality content creation. Though successful brands have spectacular marketing strategies, they also bring fresh, high-quality content for keeping consumers engaged, regularly. Experts in marketing believe that content is the perennial key to a brand’s success. The brands must make sure that the content is on point before investing in any advertising agency. If the consumers aren’t willing to be engaged in visiting the page with the content, advertising does not help a lot.[/vc_column_text][woodmart_title align=”left” tag=”h5″ woodmart_css_id=”5dc5c3a662071″ title=”2. Knowledge of the audience ” woodmart_empty_space=”” title_width=”100″][vc_column_text text_larger=”no”]If you plan on going viral on social media, knowing the audience is the primary step that must never be missed. Once the brand has invested in the creation of high-quality content, it is essential to know the type of user that is more likely to share it across his/her social media accounts or engage with the brand in comments. No reason gaining knowledge about the audience, in today’s data-driven world, would not prove beneficial.[/vc_column_text][woodmart_title align=”left” tag=”h6″ woodmart_css_id=”5dc5c58f8dbe8″ title=”3. Collaborating with influencers ” woodmart_empty_space=”” title_width=”100″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text text_larger=”no”]Once acquainted with the interests and social behavior of the target audience, the company can now put this information to use by collaborating with other brands and influencers. It will add a significant boost to the chances of virality. The partnership is one of the most effective marketing strategies for reaching an audience beyond the company’s social media channels. Brands often reach out to other brands and influencers popular with the target audience and create new content and cross-promote products. This instantly increases the user base and the chances of going viral on social media.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”184″ img_size=”full” parallax_scroll=”no”][/vc_column_inner][/vc_row_inner][woodmart_title align=”left” tag=”h6″ woodmart_css_id=”5dc5c59dc4881″ title=”4. Reposting the content on popular accounts ” woodmart_empty_space=”” title_width=”100″][vc_column_text text_larger=”no”]A video of a father-daughter duo lip-syncing the song Girls Like You by Maroon 5 recently went viral on Twitter. It all happened because people could not stop retweeting it. Maroon 5 added the same to their Twitter account, as well. The post spread quickly organically. Different meme accounts reposting famous tweets made the video viral on social media across the different countries of the world. Therefore, cross-posting the content on account pages with a broad audience, the video was exposed to a massive audience in very little time.

Here is the viral social media video[/vc_column_text][woodmart_title align=”left” tag=”h6″ woodmart_css_id=”5dc5c6f2867b3″ title=”5. Say it in a story ” woodmart_empty_space=”” title_width=”100″][vc_column_text text_larger=”no”]One of the keys of how to go viral is depicting a relatable story. It is observed that users are more likely to hit share or comment on posts which they find relatable on a personal level. One way of making this happen is creating a fictional character similar to the target audience or, rather, who is one of the target audiences. Brands may create videos that tell a relatable story in which they can include the characters. For example, Air Canada has launched a commercial, starring Sandra Oh, which focuses on traveling like a Canadian. Sandra Oh is a Canadian herself, and highlights the habits and amiable qualities of Canadian natives, throughout the video.[/vc_column_text][woodmart_title align=”left” tag=”h6″ woodmart_css_id=”5dc5c786604cc” title=”6. Make it crisp and to the point ” woodmart_empty_space=”” title_width=”100″][vc_column_text text_larger=”no”]The attention span of millennials is shorter than goldfish. This means that the content must be easy to read and understand in under 10 seconds or less. Lengthy posts or videos will quickly be skipped/ignored, and chances of being viral on social media will be lowered.[/vc_column_text][woodmart_title align=”left” tag=”h6″ woodmart_css_id=”5dc5c855d372e” title=”7. Make use of Interactive content” woodmart_empty_space=”” title_width=”100″][vc_column_text text_larger=”no”]One of the answers to unlocking the secret of how to go viral on social media is making content interactive. This includes posting a quiz or making a poll on Instagram/Facebook. Users are more likely to voice their opinions on topics like the weather in Canada, or any other details are related to your brand via these interactive posts. Allowing users to express themselves can prove to be engaging.[/vc_column_text][woodmart_title tag=”h6″ woodmart_css_id=”5dc5c8c7de460″ title=”The Takeaway” woodmart_empty_space=”” title_width=”100″][vc_column_text text_larger=”no”]Viral is the new black. Going viral on social media can make the best brand in Canada into the best brand in the world. It is one of the most effective and sort after marketing techniques in today’s time. High-quality, engaging content can help your brand achieve the goal.

Further, collaboration with different brands and influencers or a relatable story can carve your way to success. Keeping in mind the target audience is a must. The content must be interactive and engaging. If a firm takes care of these factors, it is more likely to create evergreen viral content.[/vc_column_text][/vc_column][/vc_row]