CHANNELING THE POWER OF LANDING PAGES IN DIGITAL MARKETING THE RIGHT WAY

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Landing pages are the most effective tools when we talk about building a website. For the best results, you need to channel the power of landing pages the right way!

A powerful landing page works like a magic wand for online businesses!

Yes, the entire website’s structure plays a crucial role in digital marketing, but the landing pages are the most powerful part of a website.

Landing page is the most powerful part of a website

Figure 1https://www.autogrow.co/3-whales-that-make-your-landing-page-come-alive/

Designing a successful landing page is an art. When done right, it can shower a business with innumerable benefits, including; increased traffic, higher leads, and millions of customers!

It is that part of your business’ website that can serve as a magnet for potential leads. If you can impress the visitors and are successful in persuading them to take action in just one visit, know that you have done a great job with your landing page.

From content to the structure, a business has to pay attention to the landing page of their website as it is a representation of their business. First impressions are important and your website’s landing page is your business’ chance to make that perfect first impression on your customers.

Ways to Channel the Power of Landing Pages to Generate Leads

If you are thinking of ways you can drive higher traffic towards your website, you need to think about designing a perfect landing page!

The benefits of a landing page are not hidden. The world we live in today is under the strong influence of digitalization, and every corporate entity is aware of the significance landing pages hold today. It is a super-tool that helps businesses collect prospect demographics, track data, remove distractions and offer clarity to visitors.

Therefore, the right question today is not “if your business needs a landing page?” but it is, “how to channel the power of landing pages for attracting maximum leads?”

1.    Address the Basics

If you wish to channel the power of your business’ landing page, you need to start by addressing the basics. To make your landing pages work in favor of your business’ landing pages, you need to understand its anatomy thoroughly.

Every effective landing page comprises of several essential and core elements. With any of these core elements missing, your landing page will not provide the benefits you desire. Five crucial building blocks make up a successful landing page including a unique selling proposition – USP, a star image, benefits of a product/service, a form of social proof, and of course, a persuasive call-to-action.

Make sure you highlight your USP in the main headline as it is the first thing the visitors will read. Avoid composing surrealist poetry here and be direct. Pair your main headline with a short and catchy supporting headline. Adding a closing statement is completely optional but it will give your visitor a last chance to take action.

Structure of a landing page

Figure 2https://tracsoft.com/effective-landing-page-structure/

The next element is a star image that must be impressive and relevant to your business’ niche. The image you use must provoke your visitors to get the product or service you are offering. I addition to a star image, you will have to highlight the benefits of choosing your service or product. It pays a crucial role in convincing the visitors to take action by the time they reach the bottom of the page. Combining benefits with features is the smartest approach in this case.

To give the final push to your visitor to take action, you must include social proof on your landing page. It can either be a case study, a testimonial from a customer, video interviews of your former clients, or review scores from authentic websites.

Conclude a landing page with a super-effective call-to-action. All the above factors do most of the work, and a call-to-action will provide a medium through which they can take the final action.

2.    Using the Right Keywords

It does not come as a surprise to digital nomads that to create an effective landing page, they have to use the right keywords. If you plan to channel the power of your landing page the right way, you need to make use of the best keywords for your niche.

The keyword you choose must support your business’ angle and perspective. If you are working for optimizing your website according to the search engine guidelines, make sure you optimize your landing page with the use of the most widely searched keyword.

Keyword stuffing will adversely affect your landing page’s capability and even negatively impact your website’s ranking on the SERP.

3.    Incorporating the Problem/Solution/Benefit Formula

Another effective strategy that will help you use your website’s landing page to its fullest potential is to incorporate the problem/solution/benefit formula on your landing page. The most effective way to gain a visitor’s attention is to highlight their problem to make them relate to it. Once you have got their attention, you can provide them with a solution and a benefit.

Importance of problem-solution-benefit approach

Figure 3https://www.salesforce.com/hub/sales/encourage-customer-journeys-improve-middle-of-funnel/

Your landing pages will attract a huge audience if they address a common problem and provide a solution to it. It will work wonders in converting the visitors into leads.

4.    Adopt a Strategy of “Less is More”

There are so many examples of businesses that have landing pages that are flooding with content, including verbal as well as visual. If you are designing your landing page to boost your digital marketing strategy, make sure you adopt the “less is more” strategy.

The more concise your website’s landing page is, the more powerful it is. You need to create content that is short yet influential. If we put light on reality, there are very few people who read the entire landing page. They skim through the page and it is up to you how you grab their attention.

To make sure that your visitors are reading your content, you need to carry out the trimming of your content. You can hire a professional content specialist who can design the most impactful content with a minimum usage of words.

A landing page is the most powerful part of your website. It can help you drive increased traffic to your website and drive high conversion rates. If you wish to use a landing page to its full advantage, you should hire a digital marketing agency that has skilled professionals on board who can help you channel the power of landing page most effectively!